If you want a graphic design career that spans decades, it’s important to take lessons from those who have already found success. In this Skillshare Originals clip, graphic designer Louise Fili discusses her creative process – and shares how to get design clients and freelance work that help push your portfolio to the next level.
This is an excerpt. To watch the full class: https://skl.sh/LetteringForBrandsWithLouiseFili
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ABOUT THE CLASS:
Enter the world of Louise Fili: lettering icon, graphic design pioneer, AIGA Medalist, and best-selling author.
When Louise opened her design studio over 25 years ago, there were few women leading in design. But by staying true to her inspirations, love for typography, and passion for design history, she carved a new niche that took the graphic world by storm — creating designs that matched her artistic passions, solved client needs, and felt forever relevant to the modern world.
In her inspiring 50-minute class, you’ll go behind-the-scenes into Louise’s studio to explore her creative process, how to approaches design thinking, and working with clients. Key lessons include:
Client Management: The twenty questions to ask before beginning any project
Visual Brand Identity: Portfolio case studies exploring the start-to-finish process for developing and updating key brands in the food & hospitality spaces
Passion for Excellence: How small design details make all the difference, both visually and in professional relationships
Along the way, you’ll explore exclusive footage from projects throughout her storied career, focusing on before-and-after logos, iconic packaging, and personal projects.
Louise’s award-winning custom lettering is a fixture in the field of graphic design, and enthusiasts and creatives of all levels will love the inspiration, tactics, and wisdom she shares for students of all ages.
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ABOUT THE TEACHER:
Formerly senior designer for Herb Lubalin, Louise Fili was art director of Pantheon Books from 1978 to 1989, where she designed close to 2,000 book jackets. She has received Gold and Silver Medals from the Society of Illustrators and the New York Art Director’s Club, the Premio Grafico from the Bologna Book Fair, and three James Beard award nominations.
Fili has taught and lectured extensively, and her work is in the permanent collections of the Library of Congress, the Cooper Hewitt Museum, and the Bibliotheque Nationale. She is co-author, with Steven Heller, of Italian Art Deco, British Modern, Dutch Moderne, Streamline, French Modern, Deco Espana, German Modern, Design Connoisseur, Typology, Stylepedia, Euro Deco, Scripts, Shadow Type, and Stencil Type. Fili has also written Elegantissima, Grafica della Strada, Graphique de la Rue, Grafica de les Rambles, The Cognoscenti’s Guide to Florence, and Italianissimo. A member of the Art Directors Hall of Fame, she has received the medal for Lifetime Achievement from the AIGA and the Type Directors Club.
This is an excerpt. To watch the full class: https://skl.sh/LetteringForBrandsWithLouiseFili