Capitalizing on trends in design and business is a great way to stay culturally relevant and assure your success. In this video, I share 14 Trends in Graphic Design for 2020. Join me in exploring these contemporary trends you can use to inspire your designs and build your brand!
I was in the fashion industry for 15 years and travelled the globe shopping for trend 3x a year, Tokyo, London, Milan, Berlin etc. Trend hunting was my job. Iâve worked with major trend houses like WGSN, Stylus, JWT, Pantone. The one thing Iâve learned is that trends are never limited to specific periods of time and are very fluid in how they appear. Trends are revisited, altered, revised – new perspectives are added – they disappear and then they come back over and over (particularly in the fashion industry) (Russian Constructivism – 100 years old – never really goes away). Some trends take a few years to grab hold and become recognizable as popular. Some people, who may see and recognize trends early – may be mentally registering them way before other people so they may seem older to them – but not others. To many folks who have no formal training in art/design history they are totally new. I can never assume the knowledge base of my audience. I hope you are inspired.
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This video is targeted to my channelâs audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.
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RECOMMENDED BOOKS:
âChange By Designâ, Tim Brown http://amzn.to/2mTFDrz
“Imagine: How Creativity Works”, Jonah Lehrer http://amzn.to/2mJpQe9
âFree Agent Nationâ by Daniel Pink http://amzn.to/2mWlbpR
âOrbiting the Giant Hairballâ by Gordon MacKenzie http://amzn.to/2noTnIL
âRules of the Red Rubber Ball: Find and Sustain Your Lifeâs Workâ by Kevin Carroll http://amzn.to/2moisCu
The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd
âChange By Designâ, by Tim Brown http://amzn.to/2uaXYjX
“How To” by Michael Beirut http://amzn.to/2u9lnnh
âThe Brand Gapâ by Marty Neumeier http://amzn.to/2CAbYZk
âGood Design Is A Tough Jobâ by Kirsten Dietz, Jochen RĂ€deker http://amzn.to/2CAIH0r
âThe Art of Innovationâ by Tom Kelley http://amzn.to/2wtAevL
âThe Edge: 50 Tips from Brands That Leadâ by Allen Adamson http://amzn.to/2Ef6fse
âArt + Designâ by Rex Ray http://amzn.to/2yLMRRT
âExpert Secretsâ by Russel Brunson http://amzn.to/2zEDOBT
âShift Aheadâ by Allen Adamson + Joel Steckel – http://amzn.to/2xLrEX4
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