Understanding and leveraging trends in graphic design is a great way to stay creatively inspired, culturally relevant and to assure your success as a creative entrepreneur. In this video, I share 15 Trends in Graphic Design for 2023 you can use in your creative business and your work with clients. Join me in exploring these contemporary trends you can use to inspire your designs and build your brand!
#trends #designtrends #graphicdesign #branding #marketing
1. SYSTEMATIC
2. MIDJOURNEY + AI
3. COLLAGE
4. HOLO-MORPH
5. MILITARY INSPIRED
6. DARK MODE TYPOGRAPHY
7. NEU-BRUTALISM
8. 70’S TYPOGRAPHY
9. LENSA-TION
10. GEO-SIMPLICITY
11. CYBER WAVE
12. THE BLOB
13. VAPORWAVE 3.0
14. GLOBAL VOICE
15. VIVA MAGENTA
I was in the fashion industry for 15 years and travelled the globe shopping for trend 3x a year, Tokyo, London, Milan, Berlin etc. Trend hunting was my job. I’ve worked with major trend houses like WGSN, Stylus, JWT, Pantone. The one thing I’ve learned is that trends are never limited to specific periods of time and are very fluid in how they appear. Trends are revisited, altered, revised – new perspectives are added – they disappear and then they come back over and over (particularly in the fashion industry) (Russian Constructivism – 100 years old – never really goes away). Some trends take a few years to grab hold and become recognizable as popular. Some people, who may see and recognize trends early – may be mentally registering them way before other people so they may seem older to them – but not others. To many folks who have no formal training in art/design history they are totally new. I can never assume the knowledge base of my audience. I hope you are inspired.
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This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.
Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.