This video will show you some aspects of graphic design psychology that you didn’t know before!
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In this video, I’m diving into one of the most overlooked yet critical aspects of graphic design—the psychology behind it. Very few designers talk about this, and even fewer teach it in a way that’s actionable. Today, I’ll show you real-life situations where design psychology can elevate your work, making your designs more effective and impactful for your clients.
From defining objectives clearly to using emotional imagery and subtle psychological techniques like mirror neurons, anchoring, and consistency, I’ll share actionable tips that the pros use to create designs that truly resonate. Along the way, I’ll also sprinkle in bonus tips to ensure you walk away with insights you can start using today.
Whether you’re working on a gym poster, branding guidelines, or a charity campaign, understanding psychology is your superpower. Learn how to:
✔ Define clear design objectives.
✔ Tap into emotions using faces and imagery.
✔ Build trust through consistency and familiarity.
✔ Leverage psychological anchors for first impressions.
✔ Apply these techniques to modern design challenges.
And remember, with the rise of AI tools, human decision-making paired with psychological insights is more critical than ever.
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The work is protected by copyright, produced by Satori Graphics®
This is applied to the video recording of itself as well as all artistic aspects including special protection on the final outcome. Legal steps will have to be taken if copyright is breeched. Music is used from the YouTube audio library and or sourced with permission from the author
0:00 Few Designers Talk About This
0:23 Use Objectives With Psychology
1:41 Faces In Graphic Design (How To Use)
3:15 Bonus Tip
3:34 Reverse Engineering Emotional Imagery
5:08 Familiarity Psychology & Cadillac
7:04 Familiarity Summary
7:18 Anchoring Is Important
8:39 Anchoring Pt 2
9:44 Are You Learning REAL Graphic Design?
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Satori Graphics®