Think outside the box but inside the brief đĻ
More often than not, the first logo ideas we come up with are generic, clichÊ and have been done before đ
But thatâs a good thing! đ
We want to get these ideas out and on to paper so we can start thinking more creatively.
Having said that, weâre not necessarily trying to come up with the most unique ideas possible; rather weâre trying to think outside the box of predictability but inside the box of the brief.
In this example, I couldâve spent hours trying to make a medical cross work linking to the health tech industry but it wouldâve likely ended up pretty generic and boring đ´
Instead I revisited the brief and focussed on the idea of transformation through the expression of a geometric butterfly đĻ
The result was a more unique and memorable brand mark built so simply it should stand the test of time.
And thatâs always our goal right?
Have a sweet start to your week studs đ
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