Threads just rolled out a new logo and wordmark and all the comments I read are people hating on it. But every design choice in this redesign is thoughtfully executed. The italics, the chisel cut type, the new stroke width, the matched bowls, the shortened ascenders. Let me change your mind. Here’s a breakdown of why the new Threads wordmark is a smart piece of graphic design.
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#threads #design #graphicdesign #logodesign #typography #branding #rebrand