With the series Behind Creativity, I’ll take you inside studios, agencies, and some of the most inspiring creative realities to uncover what lies behind the finished project.
in this episode, I spent a full day with Pentagram partner Andrea Trabucco-Campos, documenting his creative process, way of thinking, and approach to design.
We’ll also take an exclusive tour inside the Pentagram New York offices — discovering how one of the world’s most influential design studios works from the inside.
Discover more about Andrea’s work: https://www.instagram.com/trabuccocampos/
Script and video editing: PierCarlo Tozzi
https://www.instagram.com/piercarlotozzi/
Behind Creativity logotype: Luca Devinu (Blssnd)
https://www.instagram.com/blssnd/
Filmed by Luca Farinet and Alessandro De Bellis (REFE Studio)
https://www.instagram.com/lucafarinet/
https://www.instagram.com/alessandro_debellis/
Timestamps:
00:00 Intro
01:06 Andrea’s House
14:42 Launch at Bottega
18:09 Moving to Pentagram
19:06 Pentagram Design
24:39 The interview
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