In this video, I’ll explain what Metaphor Design is and why it is one of the most powerful concepts used in the advertising industry.
Instead of creating normal designs, we will create smart visual concepts that communicate ideas without saying too much. I designed 3 different metaphor-based ads using creative thinking:
• Milton Bottle Concept
• IKEA Furniture Concept
• Omega 3 Fish Oil Concept
You’ll learn:
✔ What metaphor means in graphic design
✔ How advertising agencies think creatively
✔ How to turn simple products into smart visual concepts
✔ How to create meaningful and memorable ads
If you want to improve your design thinking and create professional advertising concepts, this video will help you a lot.
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