Understanding graphic design trends is a great way to stay creatively inspired, culturally relevant and to assure your success as a creative professional and graphic designer. In this video, I share 15 Trends in Graphic Design for 2024 that you can use in your creative business and your work with clients. Join me in exploring these contemporary trends to inspire your design work and build your personal brand!
1. HEATMAPPING (00:48)
2. ACTIVIST (01:31)
3. ANARCHIST (02:21)
4. BOTANICA (03:50)
5. SCRAPBOOKING (04:43)
6. DIGITAL DECONSTRUCTIVIST (05:38)
7. ENVIRONMENTAL TYPOGRAPHY (06:15)
8. GEOMETRICA (07:05)
9. GOLDEN ERA (08:52)
10. KIDDIELAND (09:49)
11. BETTER RED (10:42)
12. ELASTO-TYPE (11:33)
13. FLAIRED FONTS (12:15)
14. VINTAGE AMERICANA (13:00)
15. AI ASSIMILATION (13:49)
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#trends #designtrends #graphicdesign #branding #marketing
I was in the fashion industry for 15 years and travelled the globe shopping for trend 3x a year, Tokyo, London, Milan, Berlin etc. Trend hunting was my job. I’ve worked with major trend houses like WGSN, Stylus, JWT, Pantone. The one thing I’ve learned is that trends are never limited to specific periods of time and are very fluid in how they appear. Trends are revisited, altered, revised – new perspectives are added – they disappear and then they come back over and over (particularly in the fashion industry) (Russian Constructivism – 100 years old – never really goes away). Some trends take a few years to grab hold and become recognizable as popular. Some people, who may see and recognize trends early – may be mentally registering them way before other people so they may seem older to them – but not others. To many folks who have no formal training in art/design history they are totally new. I can never assume the knowledge base of my audience. I hope you are inspired.
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Philip VanDusen is a branding consultant and the owner of Verhaal LLC, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. He provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.