How to design complete identity and website for Trojan Storage.
Chris & Jose breakdown the Trojan Storage rebranding as a case study.
SUBSCRIBE to get the latest #TheProcess: http://bit.ly/skooltheprocess
Table of Contents:
Annotations:
—
02:22 Q: How do you determine the design style/approach?
03:57 Identify Demographics & Psychographics of Users.
04:28 A designer needs to have empathy + imagination.
04:53 Mindwalking exercise: get in the mind of the customer.
06:31 Take action from the customer insights.
07:35 Defining the Brand (Culture, Customer, Voice, Feel, Impact, & X-Factor)
08:07 Scaffolding attributes in a brand positioning statement.
09:27 Competitor Design Research
10:36 Logo: How to translate visual keywords into design.
13:03 Fit Check: Establish Compatibility of design direction
16:28 Q: Before presenting stylescapes, did you first let clients know what to expect?
18:33 Quick Mockups: To show clients how the brand would work in real life.
20:30 Getting Feedback and balancing styles.
22:21 Q: How do you determine the voice and messaging?
25:20 Q: How do you manage the project with the client and team?
28:00 Straight Line System: Ideal versus reality (Jordan Belfort)
30:48 Benefits: Expanding the business relationship.
34:15 Design Tips
36:10 List of Classic Fonts
Key Takeaways:
—
Facilitate a conversation with the clients about the customers.
Stylescapes: Show different design concept directions that are a mashup of the brand attributes.
Design the site so that the business has leverage in how people determine the value of their business.
Simple classic design with beautiful fonts helps you to create flexible designs for many applications.
Looking through the eyes of the user with brand attributes can help you with copywriting.
Media Drop:
—
Viction:ary I Love Type Series 1-6
Special thanks to our sponsors:
Show Open Music and Sound design by Adam Sanborne
http://www.adamsanborne.com
Shutterstock – http://www.shutterstock.com/
Media Temple – http://mediatemple.net/
This is Ground – http://thisisground.com/
_________________________________________________
👉Subscribe: https://goo.gl/F2AEbk
👉See our Academy Channel: https://goo.gl/vB9zoP
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd
—
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL
BOOKLIST –
Essential Reading for Creative Professionals: http://bit.ly/2UtftOb
Essential Design Books: http://bit.ly/2UtftOb
Kits & Proposals:
https://goo.gl/mSjuWQ
Visit our website:
https://www.thefutur.com
FREE resources:
https://goo.gl/Qh6gHr
Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur
—
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA
—
OUR AFFILIATE LINKS
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Skillshare: https://goo.gl/YCo2uT
Amazon: http://bit.ly/thefuturishere
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3
Epidemic Sound: https://bit.ly/2T647tR
Bring Your Own Laptop Tutorials: byol.me/thefutur
By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
—
🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/
Jose Caballer: http://bit.ly/josecaballerTwitter
Chris Do: http://bit.ly/theChrisDoTwitter
Chris Do Amazon Affiliate Link: http://goo.gl/1zY2Qz
Purchase a CORE Kit: http://bit.ly/myskooltools
===
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.