https://youtube.com/watch?v=vUtAcmOsRQ8
Contrary to popular belief, customers are less interested in price than in these ten things.
All customers want the highest quality at the lowest price, right? Well, sort of. That stuff is important but, surprisingly, the quality vs. price formula is not usually on the top of the customer’s list of concerns, especially when it comes to selling B2B.
In no particular order:
1. Preparation
2. Simplicity
3. Ability
4. Communication
5. Creativity
6. Enthusiasm
7. Honesty
8. Work Ethic
9. Accessibility
10. Accountability
*Bonus bloopers at the end of the video*
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