Ep. 094 – One of the hottest topics in web design right now (and one of the most common questions I get asked) is about going niche, i.e. focusing your services to one type of client or industry. Personally, I chose to be more of a generalist web designer and offer my services to virtually any industry but I always knew there was power in going niche.
For this episode, I’ve brought in marketing guru, web designer and founder of SavvyHippo.com, Jason Gracia who shares how he pivoted his business to focus on one industry and how going niche helped him build a successful, sustainable and consistent web design/marketing business.
For those of you who are interested in going niche, THIS is your episode. It’s an action plan that you can follow to a tee to confidently go niche. And for those of you (like me) that may have some reservations but are open to hearing more, I highly recommend listening with an open mind as it might just be a path worth exploring for your business!
In This Episode
02:00 – Successfully niche
04:33 – Greeting to Jason
06:51 – Story of the journey
11:39 – Niche within a niche
15:06 – Doing it right
17:36 – Eliminate comparison
23:00 – Four steps
23:37 – 1) Market inventory
25:07 – 2) Narrow the market
27:28 – Community aspect
28:30 – First strategy
34:44 – 3) Ability
34:52 – 4) Passion
36:57 – Partnering
44:40 – Reason to niche
54:56 – Niche early on
57:48 – Side hustle niche
1:03:09 – Charging premium
1:08:32 – Recap
1:12:02 – 2021 niche thoughts
Connect with Jason and get all the links and resources mentioned in the episode at:
https://joshhall.co/094
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