Ep. 124 – When you signed up to become a web designer, I’m guessing you thought about how amazing it would be to design websites, make great money and work when/where you wanted. But you may not have thought too much about how important sales would be in order to make that dream a reality.
If you find sales to be daunting and un-fun, don’t worry; you’re not alone! Luckily, a few strategies and a shift in the way you present your services to leads can turn the whole thing around and make sales, not so bad 🙂
My guest, CEO and Founder of Kanopi Studios, Anne Stefanyk is a true marketing and sales pro and the leader of one of the most legitimate web design/digital marketing agencies I know; having just surpassed hiring their 60th team member.
In this episode, she shares her top strategies for sales for both web design freelancers and solopreneurs along with full blown agencies. While some strategies work for both, often different tactics can gain a better ROI depending on your set up.
My personal favorite thought from this talk? The “3 C’s”
Connect – Converse – Convert
Most of us seem to want to connect then immediately convert (sell something.) But you cannot afford to look past the all-important “middle C” of conversing with your lead. Find out more and how to do so to land more clients in this interview!
In This Episode
03:46 – Greeting to Anne
07:43 – Aware but not “in”
07:53 – Qualification process
10:24 – Most fundamental
12:12 – Tracking leads
14:17 – Existing network
17:53 – Creating prospects
18:25 – Using LinkedIn
23:01 – Authentically human
26:36 – Clear personas
31:28 – Black and white
33:13 – Dream of cold call
35:14 – Create sustainability
39:50 – Time to add sales
43:39 – Networking opportunities
45:58 – Lessons learned
51:55 – Since the beginning
56:24 – Butterfly not required
59:18 – Serve over sell
59:24 – Do good work
1:02:42 – Love to love clients
1:05:42 – Owning blunders
1:09:19 – Anne’s connection
1:11:10 – Preparation
Connect with Anne and get all the links and resources mentioned in the episode at:
https://joshhall.co/124
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