Data-driven marketing takes a holistic look at your combined efforts, while data-driven web design hones in on your online experience.
What colors, fonts, and branding elements are you including? Where are you placing things like CTAs, buttons, images, and so on? With more companies demanding a data-driven approach, you’ll need to keep these things in mind if you want to keep up with your competitors.
Why is Data-Driven Web Design So Important?
Armed with the right data, you can better analyze your marketing efforts and make quicker pivots toward your business goals.
How to Find the Right Data:
One of the biggest challenges you’ll run into is identifying the quality and quantity of data you currently have and what you will need to make smarter decisions.
Qualitative data will give you a good idea of what your customer wants when they land on your website. Quantitative data can quickly show you how your tests and design decisions are performing.
To get to the heart of this data and determine what you need to track, consider how they relate to your user’s needs. Let’s take a look at how you can categorize the data you’re collecting.
Analytics Data
Google Analytics is where you can learn a lot about your key audience demographics, including gender, age, and geographic location.
CRM and Sales Data
You’ll see what the customer journey typically looks like, where opportunities for upselling might be, if your customers actually stick around, etc.
How to Implement Data-Driven Web Design:
Personalize the user experience, based on what you know about your users’ flow on your website and their past behavior. Improve your CTAs, based on what your users are doing on your site (and where you want them to go next).
Are you currently using a data-driven approach to your web design? If not, it’s time to take action. Visit smartboost.com
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Read it: https://smartboost.com/blog/what-is-data-driven-web-design/
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