Ep. 257 – Email is back, baby!
What was (not long ago) considered an outdated way to market and grow your business is thriving and there are more opportunities than ever to grow your own business through email marketing and offer it as one of your web design services if interested!
In this podcast episode, I’m so excited to bring on one of my students and founding members of Web Designer Pro™, April Ray who literally pulls back the curtain on how she sells and offers email marketing as a primary service in her business.
We cover:
How to sell email marketing
How to offer it along with your other primary web design services
How to separate list building vs sales sequences
How to package up ongoing email marketing services
Whether or not emails should be blog posts
And oh so much more.
I’ve seen April grow her business from freelancer just starting out, to soloprenuer profession to now scaling her business with a copywriter and contractors. And one of the many things she’s done well is refine her services to get results for clients while also doing things she enjoys and is darn good at, like email marketing.
If you’re interested in offering email marketing or just curious about what it’s like adding a service like this, I hope this conversation helps!
In This Episode
00:00 – Introduction
03:44 – Greeting to April
06:25 – Have three offers
14:02 – Email practicality
18:35 – Social media posting
23:21 – Different strategies
26:46 – Setting expectations
29:22 – When to sell email
40:55 – Pricing email
49:33 – Email & SEO
53:04 – Scaling with superpowers
1:00:40 – How to start email sales
Connect with April and get all the links and resources mentioned in the episode at:
https://joshhall.co/257
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