Indian web design is cheap – low cost, yet high reward. With 1.44 billion people in India, website designs gotta work for people of different backgrounds, cultures, and abilities, yet stay financially affordable. When certain “cheap” designs prove to be effective and usable, does it matter if they still “look good”?
In this video, I cover the history, psychology, and culture of Indian web design. I discuss the rise of mobile experiences, why some websites never change, the impact of user demographics on design, India’s price-sensitive economy, and how we can make products that work globally. If it get’s the job done, maybe it’s ok to lower costs…
Guest speakers
Shivam Gupta: https://www.linkedin.com/in/shivamgupta7194/
Parag Gupta: https://www.linkedin.com/in/guptaparag/
Sources (videos)
Source (articles + sites)
https://www.tandfonline.com/doi/full/10.1080/08911762.2017.1296985
https://www.similarweb.com/platforms/india/
https://www.onlinesbi.sbi/
https://sbius.statebank/about-sbi#:~:text=The%20rich%20heritage%20and%20legacy,%2FADWMs%2C82%2C900%20BC%20outlets.
https://www.irctc.co.in/nget/
https://www.icicibank.com/
Music
You’re busy, I gotchu
0:00 – Many questions
0:50 – The challenge
1:23 – Why mobile over desktop websites?
3:21 – Some websites never change, but still work?
5:10 – If it works, why fix it? Public sector tech
6:22 – A price-sensitive economy
7:30 – How geography impacts design – access & culture
8:48 – How to make products that work globally?