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TIMESTAMPS
0:00 – Intro
1:03 – Design Means Conversion Not Decoration
1:35 – The Font Obsession Trap
2:10 – Too Many Things Competing
3:08 – The Hero Section Matters Most
3:41 – Get In Touch Versus Contact Us
4:45 – The London AV Redesign
5:30 – Your Call To Action Is Everything
6:03 – Animation That Actually Helps
6:43 – The Thunk Test
8:21 – Recap And Final Takeaway
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Why does a gorgeous website sometimes generate zero leads while a plain one prints money? Most people treat web design like a talent you’re either born with or you’re not, obsessing over fonts and colors while the page itself fails to do its job. After building sites for Fortune 500 companies, I’m pulling back the curtain on the five mistakes that quietly wreck conversions, and none of them have anything to do with looking pretty.
This video dismantles the myth that design equals decoration and breaks down the real system behind pages that convert using hierarchy and white space so one message wins instead of everything shouting at once, building the hero section so a stranger understands what you do before they scroll, and choosing a call to action verb, like get in touch over contact us, because of the psychology behind warmer versus transactional language. I walk through real client redesigns, including Flow Corp and London AV, to show how making the primary button the loudest thing on the page and using motion that serves the visitor instead of your ego changes how a site performs. You’ll walk away knowing exactly how to structure a homepage, prioritize your CTA, and build the small invisible details that make a site feel expensive and trustworthy.