This checklist breaks down the exact elements that turn your site into a sale-generating machine: https://bycrawford.com/premium-principles
Hire us to build your website: https://bycrawford.com/hire-us
Join my community: https://www.skool.com/the-margin
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TIMESTAMPS
0:00:00 – Intro
0:00:35 – Nobody Can Find Your Website
0:01:45 – Your Contact Form Kills Leads
0:02:58 – Who Actually Owns Your Site
0:04:09 – The Expensive Redesign Trap
0:05:58 – Signs Your Site Looks Dead
0:07:31 – The People Who Cannot Use It
0:09:07 – Why These Never Get Fixed
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Most business owners think the problem with their website is the way it looks. It never is. They spend 20 grand on a beautiful rebuild, wait three months for it, launch it, and get exactly the same results they had before.
The things actually costing them money never show up in a screenshot. Nobody can find the site, the contact form scares people off before they say hello, the domain sits in someone else’s name, the browser flashes not secure at every visitor, and one in six people physically cannot use the thing.