2021 DESIGN TREND #1 ORGANIC HAND CUT ELEMENTS
With the new year approaching, we’re starting to explore upcoming web design trends for 2021. Take a moment to think about the websites you’ve seen over the last few months. There are probably a handful that stuck out to you based on their user-friendly interface and appealing layout. The same goes for the websites with a terrible user experience — they stick with you and might even leave you with a negative feeling about the brand.
After gathering modern website examples and performing our own UX research, we started to see patterns. In today’s vast and saturated online world, an amazing user experience and creative web design aren’t just nice extra things to have, they’re expected and necessary for a website to be successful.
This style is super hot at the moment, and doesn’t seem to be cooling down anytime soon! I saw it start to take shape around mid-2017, and thought “Oh that’s kind of fun….random organic cut out shapes …very Picasso revival”. And it’s just grown from there.
Now we’re seeing these random organic ‘blobs’ everywhere. From fashion and linen fabrics, packaging, social media posts and even on website landing pages. Maybe it’s because we have a connection to the organic? Or perhaps it could be because this style often utilizes muted color tones and pastels, that are still trending.
I’m feeling however that it’s because we have this magnetic connection to the hand made. A total swing away from anything polished, to a design style, is less manufactured and more artisan.
This style may form the perception that ‘anyone could do it’, but it’s all about how those cut-out shapes are used together. I love this style, and it’s really fun to design, but it is not as simple as it seems. As you can see in our design examples, there are many shapes that overlay each other and it’s very important that the color palettes are sophisticated, and well thought out. The colors must work in harmony with each other, and the shapes used throughout the design.
The use of fonts is usually kept pretty simple, although I do see some brush fonts being used occasionally as highlights. Gone with the muted tones, and in 2020 I feel we will see much brighter colors being used, and more textures being introduced. As the hand-cut style becomes even more popular, I’m positive that the corporate world will see its positives, and utilize it into their branding and marketing collateral.
2020 DESIGN TREND #2 NEW WAVE
A re-imagination of the Euro-Punk movement from the late ’70s and ’80s, the fashion industry has been at the forefront of this style forever. But what’s interesting now is its progression onto everything digital and social. I’m seeing it consistently across club night flyers, sales promotions, and even church events… A natural progression as those industries try to tap into a younger, edgy demographic.
As you can see by the example below it’s so different from the “organic hand-cut style”, New wave is extremely polished and well thought out. It’s an industrial style, almost manufactured like a warning label. It kind of promotes a sense of urgency… Flash Sale! Flash Sale! Flash Sale! like a ‘do not cross’ police tape…It uses high contrasting color palettes and even colors that you would never think to go together work so well here.
EYECONE DESIGN & ANIMATION STUDIO is the nation’s top 3D animation studio. For more than 10 years, we have created award-winning work for pharmaceutical, biotech, medical device, and medical marketing companies of all sizes.
#TRENDDESIGN #trending #GSFXMentor #DESIGN
EYECONE DESIGN & ANIMATION STUDIO is the nation’s top 3D animation studio. For more than 10 years, we have created award-winning work for pharmaceutical, biotech, medical device, and medical marketing companies of all sizes.
#howtomake #photoshopcc #GSFXMentor #nimated
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