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The journey of a freelance website designer is often like a turbulent, yet exciting, roller coaster ride. From a state of confusion to a sense of accomplishment, from exhaustion to exhilaration, with detours along the way for sanity checks, strategy resets, and supporter shoutouts.
But if you do it right, all those banked turns and barrel rolls can lead to a successful career as a freelance web designer. To help you out, we’ve put together 10 unusual and underused sources of web design leads for freelancers and agencies.
Teach everything you know
This might feel counterintuitive, but it will attract potential leads who would pay to apply your expertise and knowledge to their business.
Create a gateway product, like a short ebook or email course
Blogging helps, but creating a small digital product, like a short ebook or an email course, can help establish you as an expert web designer, giving you something to market and grow your audience and proving to prospective clients that you’re the one they should hire.
Start an email newsletter
One of the best ways to share content and nurture prospects is by sending out an email newsletter on a consistent schedule. In exchange for receiving your best content in their inbox, clients are gifting you their attention (and their email address)—and in return, you get to provide huge amounts of value that proves you’re the right web designer for the job.
Become a podcast guest
By “borrowing” this credibility from hosts, you can grow your audience much more quickly. Podcasting also brings many SEO benefits to your business—it’s faster than writing guest posts, but you still receive valuable backlinks to your site, and hosts often help promote each episode.
Specialize in a particular service or niche
Start by seeking out any unfair advantages you already have—clients you’ve enjoyed working with or areas where you’ve helped clients the most. Don’t stress about ignoring clients who don’t fall within your niche—you can still take on clients outside your niche. Instead, concentrate on focusing your messaging on that one ideal client, and you’ll find your marketing becomes much more effective.
Take advantage of your LinkedIn profile
Potential clients are already searching for freelancers on LinkedIn—since visitors are in a business-oriented mindset (unlike Facebook, say, where they’re probably looking for photos from friends), posting content is much more likely to lead to engaging conversations and potential leads.
Lean on past clients
The best time to ask for referrals is right after you complete a project. Make a habit of asking for one to three recommendations or introductions when you send your final invoice. Most clients will be more than willing to help you, although you can test offering discounts on payment or other incentives in exchange.
Write detailed case studies showing how you help
Your case studies should showcase past clients before, during, and after you worked with them. It’s important to focus not on the work you did (again, you could use this content in email courses or educational ebooks), but instead, describe the benefits and value they experienced as a result of that work. For example, as a web designer, don’t just say that a client came to you wanting a new website.
Partner with other freelancers
It’s worth reaching out to other freelancers not just to find new leads but to make new friends, build relationships, and have real conversations. Once you have a network of other freelancers to back you up, the referrals will start coming in naturally.
Start a side project
Personal side projects are a cornerstone of creative growth and discovery. While they might not always result in financial gain, the long-term benefits are often much more useful. Benefits such as personal growth, creative exploration, and generation of professional opportunities are some of the reasons to engage in them.
No matter which tactics you use to generate new leads, business is all about relationships, and freelance web design is no different. Try the above tips—see which methods you enjoy the most and which methods bring in clients, then double down on what works.
Yes, it’s a lot of work. But freelancing often requires that you do unpaid work to find more paying work. Establishing more web design leads takes time, effort, and perseverance. You can do it!
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.
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