If you want to create a website that provides an effective and engaging user experience it is important to really understand who you’re building the website for; you need a user persona! In this video I talk about why a user persona makes web design much easier, and share a simple 3 step process and 9 questions you can use to get the right information to find out exactly who the audience for your website is.
** Links:
IG: http://akamai.link/ig
FB: http://akamai.link/fb
TW: http://akamai.link/tw
** Great Channels for UX
Robert Smith: https://www.youtube.com/channel/UCpzWITCC0EjA9tiKeyO1i3A
Chunbuns: https://www.youtube.com/user/imchunbuns
Career Foundry: https://www.youtube.com/user/careerfoundry
Flux: https://www.youtube.com/channel/UCN7dywl5wDxTu1RM3eJ_h9Q
AJ&Smart: https://www.youtube.com/channel/UCeB_OpLspKJGiKv1CYkWFFw
** Time Code
0:00 – Intro
1:40 – What is a User Persona?
2:07 – Things to keep in mind
2:42 – A Target Market vs. A User Persona
3:12 – Why your client needs a User Persona
4:02 – What are the elements of a User Persona?
4:41 – Introduction to the 3 Step Process
5:25 – The importance of real-world research
6:04 – Step 1: Questions for your client
6:18 – Q1: What is the purpose of the website?
7:20 – Q2: What is the goal of the website?
8:05 – Q3: What does the website offer to achieve these goals?
8:37 – Step 2: Questions about the audience
8:47 – Q1: Who benefits the most from what the website offers?
10:00 – Q2: What are their goals related to this topic?
11:02 – Q3: What barriers can the site help to solve?
12:10 – Step 3: Questions about the audience story
12:30 – Q1: What is their background?
13:14 – Q2: What is their environment?
14:32 – Q3: What is their scenario?
15:40 – Recap
16:02 – Question for today
Tags:
#akamaiwebsites #userpersona #webdesign #uxdesign #ux #ui #uidesign