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Being good at your craft and advertising your web design services does not always guarantee the job. Having a confidant, well-structured design proposal, however, will definitely make a great impression on that potential client, and boost our chances of getting the job.
Creating a professional proposal doesn’t have to be difficult. Here’s how you can put together an irresistible web design proposal that wins clients and present your proposal to maximize your chances of success.
While each website design will be different, every proposal you create should follow the same simple structure. The most effective web design proposals are broken into three questions,
Why are you here, and where do you want to be?
Instead of preaching the benefits of the work you’re proposing, start by emphasizing the pain you intend to resolve for your prospect.
By this point in the sales process, you’ve most likely discussed much of this on a call or meeting with your prospect, so this may feel a little repetitive — but a little repetition goes a long way toward building trust and convincing your prospective client you understand their problems.
By focusing more on the pain you’ll resolve than the work you’ll deliver, you’ll instantly set yourself apart from the pack and prove to clients that you have their best interests in mind from the beginning.
How will we solve the problem?
Explaining the features and tools you’ll use for the project might sound professional to your ears, unfortunately, technical jargon and a lack of clear benefits will only confuse your prospect and make them wonder how the design work you’re proposing will actually help their business.
Your job here is to provide a clear and obvious solution — without confusing your prospect. Focus on your prospect’s pain, not the features and tools you’ll use, to prove you care about their customers.
By clearly outlining the potential outcomes of the project, you’ll be able to anchor the costs of the project against the dollar value of the benefits your prospect will receive from the project, improving the chances of your client accepting your proposal.
How long will this take, and how much will it cost?
Your web design proposal should do the same; always give your prospect at least two potential packages to choose from, at different price points. By offering multiple packages, you’re competing against yourself instead of competing against other web designers.
Having these packaging strategies lets potential clients choose an option that meets their budget and still gives them the business results they’re hoping for. You’ll also end up maximizing your profit with clients who are willing to pay for the more premium option.
Make sure you give clear instructions on how clients can move forward with the proposal.
Schedule a follow-up call for a few days after you deliver the proposal to talk through the scope and budget of the project and answer any questions your clients might have. A live call also gives you the opportunity to showcase your expertise and further convince clients that you’re the best person for the project.
Ultimately, landing high-value web design projects boils down to having an understanding of your potential clients’ needs and communicating that understanding —along with how you plan to solve their problems — through your proposal.
If you implement these essential elements in your web design proposal and make it easy for clients to make a decision quickly, you’ll find yourself closing more contracts — and building a sustainable freelance web design business. After your client has accepted the proposal, you can deliver your contract and invoice for your deposit. Then, you’ll be ready to begin the project!
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.
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