Swiss web design is simple, even abstract. But, it works. Many successful websites and companies use this style. Why? Turns out, there are 3 principles that underlie the seamless user experience of websites that employ Swiss design, aka the International Typographic Style.
In this video, I cover the history and psychology of Swiss web design, highlighting 3 principles related to layout, navigation, and culture. I then analyze websites to figure out why this style works for users, designers, and developers. Crossing seas and lands, Swiss design has made a lasting impact on the world. Here’s how.
Sources (videos)
Source (articles)
https://www.sciencedirect.com/science/article/pii/S0020025521006629
https://www.pixeldarts.com/post/swiss-style-web-design-a-comprehensive-guide
https://www.bighuman.com/blog/guide-to-swiss-design-style
Music
You’re busy, I gotchu
0:00 – So many questions
0:51 – What’s the history?
1:55 – POV: baby shower
2:24 – Principle 1 – layout
3:31 – Principle 2 – nav
4:58 – Principle 3 – culture
6:04 – Impact on users, designers, and developers
8:29 – Swiss style website examples
9:13 – Impact irl